Archive for the ‘Everyday Marketing Moments’ Category

Take your customers’ money.

The needs of your customers are diverse. The options that you offer them need to be varied as

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Employ measured creativity.

Many people would tell you that effective marketing requires large doses of creativity and imagination. However, they sometimes

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Remember the 5th “P”.

You often hear about the “four P’s” in marketing circles: product, price, place and promotion. However, no matter what

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Try on new shoes.

Specifically, you should try on your customers’ shoes. They are motivated by one thing more than any other:

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Leverage small spaces.

Imminent buyers and impulse buyers are two markets that smart businesses tap into every chance they get. And

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