Push your business online
Moving online is about more than selling products. It can improve your internal processes too.
Moving a business “online” is often viewed within the narrow confines of classical e-commerce. That is, taking products
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Cash in with creativity
Banks have taken themselves out of the running for many business financing opportunities.
With the financial crisis of the past few years as an enduring memory, many of our clients plus
Be sensitive
We make assumptions about the future constantly, but some prediction errors have a larger impact on our businesses than others.
Business owners and managers often have to make decisions based on partial or unclear information. Will fuel prices
Take a portfolio view
Taking too narrow a view has its consequences
A portfolio is literally defined as a flat, portable case for carrying loose papers, drawings and the like.
Consider the whole cost
Sound cost-benefit decisions require an understanding of total costs.
How much does it cost? How many times do we say or think that each week? It is
Cut the cord
When something isn't working you have to know when to let go.
Even if you are the most gifted business person on the planet, you are going to make mistakes.
Disrupt, don’t be disrupted
Information technology can be your friend or your foe. It is your choice.
Information technology can be disruptive to any individual business or industry sector. Ask Britannica about digital encyclopedias or
Pay attention to what isn’t there
What you do not see is often as informative as what you do see.
When is the last time that you noticed or thought about a black hole? Now consider the last
Observe, don’t infer
Don't settle for assumptions when you can just as easily measure and observe.
Inference can be a good thing – if it is accurate. That’s the rub. Sometimes it is not
Segment your marketing, not your product
Understanding the difference between segmenting your go-to-market strategy and segmenting your product line-up is critical.
Market segmentation is a powerful concept. Its basic premise is that a given market is not homogeneous, but
