• Quantify your marketing options

    If you can't measure your return on marketing investment, it might be because it isn't there.

    One of the enduring myths of marketing, promotion, advertising, branding and similar pursuits is that they are hard

    Quantify your marketing options

  • Reflect reality in your message

    Your brand and marketing message should be consistent with your strengths to earn legitimacy.

    Everyone loves a catchy, quirky marketing message or a memorable brand. Remember Spuds MacKenzie or “Can you hear

    Reflect reality in your message

  • Avoid being a commodity

    Effective marketing is a critical tool for maintaining your pricing power.

    Commodities are a good thing, right? After all, we rely on them in our everyday lives. Examples include

    Avoid being a commodity

  • Define your market

    You have the know the goal before you can reach it. Defining your market is no different.

    This is a bit of a recurring theme, namely because we continue to observe the struggles of clients

    Define your market

  • Reclaim outsourcing as a good thing

    Don't let outsourcing's ugly reputation keep you from leveraging expertise outside your four walls.

    Raise your hand if you are an enthusiastic proponent of outsourcing. During the past few years there have

    Reclaim outsourcing as a good thing

Big Ideas for All!

Although we specialize in the needs of smaller enterprises, MagnaVaria works with private companies as well as startups and government agencies.

Diversity Supplier

US flag MagnaVaria LLC is certified as an MBE by the State of Ohio, an SBE by the City of Cleveland, OH and an SBE by Cuyahoga County, OH.